IndoGenic : SEO Work - Web Designing and Content Development
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What is SEO?
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site.
But that is not completely true. When you do a google search on a topic, you do not always go to the first page that comes on the list. What you do is: you do a quick read through of the page headings, and then go to the page which has the most relevant heading.
But the story does not end here. If you visit the page with the most relevant heading, and then you discover a lot of irrelevant content, you do not linger. The trick, therefore, is to get all these three things right: get listed on top, get relevant headings, and then most important, have good, relevant content. This total process is search engine optimization or SEO.
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The Goal of SEO?
Why should you worry about SEO? Because, as in real life, so too in the virtual business life, position, position, position alone is the most important factor. If you are selling a product or a service, or just plain want people to read your online stuff - if you want to have an online presence of any sort - you must aim to rank high in the seach engines for people to know about you and possibly buy your stuff. People who rank higher, usually have higher sales figures - its that simple.
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How do search engines rank your site?
The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically.Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.
Pages are ranked on a variety of factors:
CONTENT:
INCOMING LINKS:
WEBSITE TITLE:
The title should be descriptive of the nature of the site, and contain the most important keywords.
SITEMAP:
Search engines find it easier to crawl through the site if it has an xml sitemap.
KEYWORD DENSITY:
A keyword suggestion tool needs to be used to create a list of relevant keywords, which should be used throughout the website, with a specific page being made for each “very important” set of keyword(s).
DESIGN:
The site design, the heading and title tags, the meta tags etc need to be changed and updated for SEO purposes. The site design needs to be attractive so that link networking can be done.
Websites that implement these futures are ranked higher in search engines.
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What we can do for you:
This is just the tip of the SEO iceberg. There are various other measures, of much more complexity, that an SEO-guru uses in his business. The most important element is content, but the rest are important as well.
We can develop keyword rich content for you. Keywords relevant to your business and with high rankings will be generated first, and then good content needs to be developed based on those keywords.We can generate content on a number of different areas, see here for a list - Areas of expertise in content development.
We can also implement all the other necessary measures to increase your Search engine ranking.
How to Use Our Services:
If you are looking for SEO or content development services, please contact us at info@indogeniclpo.com or call us at 301-591-1718