How to Improve SEO
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It is important, some believe, to optimize sites for ranking by search engines if the purpose of your site is to promote your product. Search engine optimization, or “SEO,” ensures that people looking for information relevant to your site content will find your site. However, it’s important that you don’t go overboard with SEO-motivated site changes. If the content of your site is not relevant to the keywords you have included in it, that is, if you have created dummy sites just to attract searchers, not only will searchers not return to your site, but also Google will catch on and lower your ranking.
1. Get inbound links and link out as well
Google ranks sites based on the number of links it has from other sites. And as part of the weight of a link depends on its source it matters that the links are from authoritative sites such as Wikipedia. A good way to encourage linking in is linking out. This is an important part of the process of optimization of your site for the purpose of increasing their ranks in search engine results.
2. Include keywords in headings and titles tags
If keywords are present in headings in the content in your site then they will be turned up in web searches with the keywords in them highlighted. The same goes for title tags. Including keywords in title tags brings up titles at the top of your web browser.
3. Include keywords in web addresses for your blog posts or articles
It helps if the URL for each writing in blogs posted by you contains keywords from the headline of your site.
4. Highlight your best content on every page.
This will bring more traffic and inbound links to your site, and serve as an entry into your site for people who came to read just one post. Aaron Wall, an SEO expert says, “Many readers bounce [leave the site] after reading only one post, If you make it easy for them to find some of your best work then they may stick around and read more. Some will subscribe to your blog feed if they find your content compelling enough.”
5. Limit tags and categories to the most important ones
Highlight the most valuable categories and put the rest on some other page, inserting a link to “See More Categories”. Too many tags are better avoided as it may cause links that are not useful. According to Wall it helps to use the “rel=nofollow” that instructs search engines to ignore links to pages that do not have prominent content for search engine.