Good Content
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What is web content development?
Web content is what you read on a web site. It may consist of prose, graphics, pictures, recordings, movies or other media assets. Web content development is the researching, writing, gathering, organizing, and editing of such materials for publication on web sites.
What is Search Engine Optimization or SEO?
It refers to optimizing contents for the purpose of enabling relevant searches by search engines. It involves incorporating keywords into website content to help web users search for relevant websites by typing in the keywords as search items. However, this process of optimization is requires expertise. You cannot just stuff keywords into the text in websites. The content must not only be meaningful but also relevant to what the visitor to the website is looking for. It must be tailored to attract or else the visitor will lose interest and exit or may not come back. Content developers have to keep in mind that the purpose of SEO optimization is to promote the website, which translates into better business for the company hosting it.
A collaborative process
Content development is however, not mere generation of text materials. Graphics and interactive design also have an important role to play because they serve to enhance the look and attractiveness of the web pages as also to make them more user-friendly. Hence not only the expertise of the writer but also of the visual designer is required. Hence content development is a collaborative process that involves creative and technical development.
Tips for web content writing
When you write for the web you must keep in mind the behavioral pattern of web page readers:
- Reading from the screen is stressful. It tires the eyes. Hence people read 25% more slowly on the web than they read print material.
- Readers on the web tend to avoid reading word for word; unless the material is interesting or important to them they prefer to scan or skim text. This is because they neither have the patience for obscure or complex text, nor do they like to scroll through masses of text.
- Since innumerable similar websites, readers will jump to other sites if they find quick gathering of relevant information from your site difficult. So you have only about 10 seconds to grab attention Because of all these reasons of your audience.
- Writing web content is different from any other kind of writing. Web content has to be shorter than print to combat reader fatigue. It has to be concise to save the readers the tedious task of scrolling through text looking for relevant information. Instead of using the traditional paragraph style writing use highlighted text or bulleted lists to facilitate text scanning. Keep the writing style simple so that the meaning is immediately clear to the reader: this will make gathering of information easy for the readers.
Put the main point of what you want to say first, so that the reader can understand if this is what they are looking for. The reader will get bored with your site if they have to read a whole paragraph only to find out if it contains the relevant information.
To avoid information overload and make it easily digestible use short sentences, short paragraphs and one idea per paragraph.
Use meaningful headlines and sub-headlines to help readers locate the information they want and to make the information available in digestible chunks.
As there are thousands of competitive websites, each advertising their products, readers are often skeptical. Hence credibility is a major factor in retaining readers’ interest in your web site. Try to win the trust of your audience by avoiding jargon and not making exaggerated claims. Gimmickry can only mean that readers will take more time in getting to what you have worthwhile that answers to their quest.